نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار گروه حسابداری دانشکده علوم انسانی و اجتماعی دانشگاه اردکان
2 دانشیار گروه حسابداری دانشکده اقتصاد، مدیریت و حسابداری دانشگاه یزد
3 آموزش و پرورش شهرستان اردکان
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
In recent years, fluctuations in financial markets and the emergence of various investment options have drawn researchers' attention to the role of investors' psychological characteristics in financial decision-making. This study aimed to examine the impact of personality traits on the willingness to invest in both financial and parallel markets, with behavioral biases (beliefs and optimistic and pessimistic expectations) serving as a mediating factor. The study’s statistical sample consisted of 369 active individual investors in 2024. Data was collected using a locally standardized questionnaire and analyzed through structural equation modeling in SPSS and Amos software. The results indicated that personality traits influence investors' willingness to invest through their beliefs and expectations. Moreover, beliefs and expectations played a significant mediating role in the relationship between personality characteristics and investment willingness. These findings can help policymakers and financial institutions better understand investor psychology and design financial tools and services that align with investors' behavioral tendencies.
کلیدواژهها [English]
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